EASA new website

Author: eli_niu7he

  • Wellbeing

    Wellbeing

    It’s all about the voice. What it means to activate and enjoy your voice – freeing up patterns it can weave in script, speech or sound. How we transform, express and align ourselves with the greater story of Life.

    I’m fortunate to have a voice that helps provide food and shelter for my offspring, so whether it’s training, performance or therapy you’re after, that’s where the money goes.

    Aged 23, I was diagnosed with a large brain tumour – a young musician who’d moved to London. Singing, writing and performing helped me through my parents’ divorce in childhood, and my brain injury as an adult (see ‘Brains On Toast’ Theatre show and ‘The Brain Tumour Song’ ). I got into Audiobook narration just in time for lockdown, when it became tricky to do sound healing face to face.

  • template

  • Education

  • rai events 2

  • Writing for SEO

    Identify which keywords are relevant to EASA in general, use those terms on introductory pages, ie Home and About. Identify which terms are relevant to topical pages such as Networks  – write introductions containing those terms.

    1. Define broad topics which are covered by EASA, such as Ethnology and Anthropology.
    2. Defines sets of keywords which belong to each topic.
    3. When creating menu labels, links, page/post introductions and excerpts, use these keywords.
    4. Perform a running analysis of how these terms are being used to direct Search Engine traffic to EASA.

    Networks and other topical sections

    Write introduction texts to each page, ie Network, which contains keywords related to this topic.

    Example: Anthropology of Mining home page: “Resource extraction” “Minerals”.

  • Networks

    Key Questions:

    • How can Network editors get access to publish their own content within the site?
    • Which networks seem inactive in terms of home page update?
    • How can content from external network media (website and social media) be incorporated?
    • How to identify which networks’ pages should be brought over to the new site.

    EASA has ca 60 networks. A quick review shows that the home page of some of these have not been updated for over a year:

    • Sacral Healing and Communication network,
    • Multimodal Ethnography Network
    • Future Anthropologies Network (FAN)
    • Anthropology of the Middle East and Central Eurasia, (Russia, the Caucasus, Central Asia, China) (AMCE), 
    • Anthropology of Security Network,
    • Anthropology of Religion,
    • Anthropology of Mining Network, 
    • Anthropology of Food Network,
    • Anthropology of Children and Youth Network (ACYNet),
    • Anthropology and Social
    • Movements
    • Africanist Network
    •  

    Recommendation: identify “inactive” networks by viewing internal EASA pages, social media and external websites. Find out if they can be revived.

    Recommendation: If the network has external website, they can be invited to move this to the EASA site, keeping their current look. We have unlimited options for setting up different templates within one site. Network editors can have access to edit and post within their section, livening up the EASA site and in return saving on hosting and maintenance.

    Recommendation: Where the network prefers to publish their news on an external site or social media channel, integrate the posting of news and events from this external source to the EASA Events calendar and the network news section.

    Recommendation: If the network has reasonably active Facebook page, then this should be embedded on the network’s EASA home page. 

    For our proposals on how to manage network content, see content management.

  • Content Management

    How can content be published by embedding other channels such as Facebook, Twitter and RSS, or giving Network editors access to publish their own posts.

    Media officer / NomadIT

    NomadIT are happy to manage the publishing and editing of content as we are currently doing.

    We we would also be more than happy to share resources for how EASA could manage content themselves, and we already have very useful resources for how to do so – for which we have received great feedback from other clients.

    We recommend that EASA makes use of designated Network editors where possible. These editors will create and edit content for their respective networks. Below follows a suggestion of how this can be done. This framework can also be used for designated editors for other sections of the website, such as “Policy and Letters” or “Publications”.

    Network editors restricted to their Networks

    Let editor for a nework, ie Anthromob only edit and create posts and pages in “Anthromob” category
    – Publishpress does this for $79/year. Has a useful checklist to see that everything is in place before publishing (ie excerpt and featured image)

    • Posts can be set to pending, as in pending review by site admin before publishing. This will be useful in several scenarios, ie a) general quality and relevance control, b) adding another category “news” to a post, so it will show display in news widgets (ie home page) as well as Anthromob news. c) the new posts is about an event – site admin will then create an event in Events calendar as a follow-up task.

    Social Media Feeds

    Where there is an active social media channel for a Conference, Network, Journal, this can be pulled into any relevant page, to auto-create dynamic content.

    RSS Feed

    If the journal or book series, has a rss feed, this can be embedded into the website. The same goes for any netwrok-related publication with a rss feed.

  • EASA new website proposal

  • Google Analytics Sep 2021 – Jan 2023

    Cookie-script since Sep 2021

    Cookie script installed 2021-09-22 – so stats are taken from that point, as it will affect users that they can opt out of GA cookies.

    It also affects how many users are counted as New users – as the cookiescript reloads upon accepting cookies – something to look at? I have set it to reload because the cookie decision does not seem to be acted upon unless reload.

    SENDY Campaigns

    The campaigns in Sendy are mostly tracked in GA, apart from the odd campaign where the field for Query string is empty – seems to happen for EASA general News mostly so this process should be reviewed.

    Campaigns are tracked for longer in Google, hence higher numbers. IE. EASA2022 Online access email campaign (sent July 2022) still gets 10 hits in Jan 2023 – this is not tracked by Sendy.

    Idea: If this email campaign “EASA2022 Online access“ l is still being visited in Jan 2022 because people are looking for Online access to conference abstracts, then we could make these easier accessible over the website?

    RECOMMENDATION: Review how sendy emails are sent as query string sometimes missing

    Recommendation: give query string / campaign title / web page same words as difficult to identify sendy campaign in GA otherwise.

    RECOMMENDATION: always feature the last conference somewhere prominent with the links to the programme and a one-line explanation of what they kind find, how to find it?

    BROWSERS AND DEVICES

    24% are viewing on mobile – less that other sites.
    AM: 7% HDCA 23%, RAI 43%, , DSA 29%, EASST 22%.

    Comparing number of users of EASA to other sites

    Compare EASA 0921-0122 / Current Members: 2478 / Website users: 459,016
    Compare EASST: 0921-0122 / Current Members: 843 / Website users: 94,861
    DSA / Current Members: 928 / Website users: 120,938
    RAI / Current Members: 2016 / Website users: 32,102
    IAI / Website users: 18,430
    HDCA: Website users: 109,715
    AM Website users: 62,098

     

    POPULAR PAGES EXCLUDING CONFERENCE PAGES

    /publications/policy/why_en LANDING/EXIT PAGE front page
    /conferences/ LANDING/EXIT PAGE menu link
    /membership/ LANDING/EXIT PAGE tool menu
    /networks/ menu link
    /journal/ front page
    /about/ menu link
    /publications/
    /easa/membershipform.php5
    /networks/anthromob/
    /networks/media/eseminars
    /networks/app_anth/
    /directory
    /networks/agenet/

    RECOMMENDATION:

    • Now: Check the 3 most popular pages for errors etc, outdated content, layout etc
    • Memb and Conf must be direct links in menu/on page. https://easaonline.org/membership/ https://easaonline.org/conferences/
    • Check acquisition for memb and conf – what drives traffic to these two pages, as in “what are people looking for?” Could it be accessible on the home page?
    • Why anthropology Matters needs at least one featured image and should continue to be featured one home page
    • “Why Anthro … “ popular not only because of external links but also because it is prominent on the desktop home page?
    • We need to ask EASA what other resources they want to feature like this.
      https://easaonline.org//publications/policy/why_en
    • Join EASA should be button on home page
    • Networks homepages with (photos / logos) easily clickable, recognisable on second click, also at the bottom of home page. Or all pages? Or just network pages?

    PROMINENCE VS POPULARITY – CASE STUDY

    A note about statements and letters: prominence vs popularity.
    Comparing these two:
    1. https://easaonline.org//publications/policy/why_en
    2. https://easaonline.org/outputs/support/ababrazil.shtml

    1. 360 hits in the last `18 days.
    2. 34 hits.

    Both have max prominence on the home page. Something to consider.

    Orgs like EASA and IUAES place a lot of importance on these political statements. I would suggest from looking at the stats, that placing the statements prominently on the home page may not have intended impact. How can these statements be disseminated in a more effective way? Direct posting in Social Media? Again,. What is the goal. Image? Impact? It would be useful for us to know more about the intention.

    NEWS PAGES – DO GET TRAFFIC on other sites?

    I recommend not to publish content on a page “News” Blog” “Insights” but only publish news on the home page. If a site is well structured, then all these news items will belong under one of the main categories / 1st level menu links and can be retrieved there when no longer news.

    Out of the similar websites we run: Sief, RAI, EASST, HDCA, CESS, only 2 have News pages:
    https://www.devstud.org.uk/news-insights/ less than 1% of traffic, no 21 in page ranking popularity
    https://hd-ca.org/news ca 35% of traffic, no 31 in page ranking.

    GOAL AND FOCUS

    What does EASA want to achieve with their website? Increased membership? More impact? Sell anthropology? Look modern and interesting? What content do they want to drive traffic to, and why?

    WHICH SEARCH TERMS and RESULTS BRINGS TRAFFIC?

    Most searches which bring users to the site are to do with the latest conference:
    EAS2022, Easa belfast, EASA conference etc EASA’s latest conference is first hit on search terms “EASA 2022” and “EASA Belfast”.

    RECOMMENDATION: Make latest conference with links to programme a direct link permanent link in menu and/or homepage above fold.

    Google searches which drive traffic

    (these stats are short term as I have just set them up):
    ugo fabietti
    anthropology of social media
    easa conference
    collaborative research anthropology
    anthropology and social media
    antart
    easa temple
    amce

     

     

  • Discussion on Navigation Labels

    Terms for navigation based on Google Analytics, predictability, brevity and specificity. Explaining why some terms are not useful or descriptive.

    “Publications”

    Using generic term Publications (denoting print publications, or at least publications with issn/isbn) as 1st level for second level SA/AS, Book series, Reports and Newsletter. Publications is descriptive and predictable, it is where users expect to find content such as Journal and Books.

    “EASA Conference”

    Given that conferences have such a huge and specific interest, “EASA Conference” should be separate in the menu. Events is a very different term and we think users are familiar with the distinction between the organisation’s Conferences and other Events – non-org, org network, org webinars.

    Even if it makes the label longer, giving the full label “EASA Conference” makes it very clear for users and SEO what is is about and shows the difference between this label and “Events”.

    “Letters and Statements”

    If EASA wants to highlight the material published by the Execs, we recommend:


    A. to have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.

    B. Have a menu item “Letters and Statements”

    C. Both.

    Rejected navigation labels

    • Social Anthropology / EASA book series

    This label is too long for the mobile screen, and would make the menu too wide on a desktop. We suggest to move this to under navigation label Publications, as seen above. When there is a new title book series or a new issue of the journal this can feature in the news widget on the home page, as well on Book series and Journal pages.

    • Executive

    We recommend against “Executive” as a menu term and also against this grouping of About content and output content. “Executive” does not describe what the section is about.  Newsletter editorials belong in the newsletter. Also, at the moment all the info about execs reside predictably under “About”, if we move it to a new place “Executive”. we are going against convention and therefore users will not find content where they expect to find it. It is not useful to contain both output content (editorials, statements, letters, policy) which users expect to find elsewhere and information about Execs, which users expect to find under “About”. We could have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.

    • Blog/News Feed

    Few website now use “Blog or News” in the nav menu – but rather feature news on the home page. This makes the home page appear dynamic, and drives traffic to the news items. NomadIT currently only maintain 2 website with News pages – stats show that these pages are ranked low in hits and get less than 1% of the traffic. So our recommendation is to not take up space in the menu with “News” and not hide content on a News page.