Category: easa
-
Writing for SEO
Identify which keywords are relevant to EASA in general, use those terms on introductory pages, ie Home and About. Identify which terms are relevant to topical pages such as Networks – write introductions containing those terms.
- Define broad topics which are covered by EASA, such as Ethnology and Anthropology.
- Defines sets of keywords which belong to each topic.
- When creating menu labels, links, page/post introductions and excerpts, use these keywords.
- Perform a running analysis of how these terms are being used to direct Search Engine traffic to EASA.
Networks and other topical sections
Write introduction texts to each page, ie Network, which contains keywords related to this topic.
Example: Anthropology of Mining home page: “Resource extraction” “Minerals”.
-
Networks
Key Questions:
- How can Network editors get access to publish their own content within the site?
- Which networks seem inactive in terms of home page update?
- How can content from external network media (website and social media) be incorporated?
- How to identify which networks’ pages should be brought over to the new site.
EASA has ca 60 networks. A quick review shows that the home page of some of these have not been updated for over a year:
- Sacral Healing and Communication network,
- Multimodal Ethnography Network
- Future Anthropologies Network (FAN)
- Anthropology of the Middle East and Central Eurasia, (Russia, the Caucasus, Central Asia, China) (AMCE),
- Anthropology of Security Network,
- Anthropology of Religion,
- Anthropology of Mining Network,
- Anthropology of Food Network,
- Anthropology of Children and Youth Network (ACYNet),
- Anthropology and Social
- Movements
- Africanist Network
Recommendation: identify “inactive” networks by viewing internal EASA pages, social media and external websites. Find out if they can be revived.
Recommendation: If the network has external website, they can be invited to move this to the EASA site, keeping their current look. We have unlimited options for setting up different templates within one site. Network editors can have access to edit and post within their section, livening up the EASA site and in return saving on hosting and maintenance.
Recommendation: Where the network prefers to publish their news on an external site or social media channel, integrate the posting of news and events from this external source to the EASA Events calendar and the network news section.
Recommendation: If the network has reasonably active Facebook page, then this should be embedded on the network’s EASA home page.
For our proposals on how to manage network content, see content management.
-
Content Management
How can content be published by embedding other channels such as Facebook, Twitter and RSS, or giving Network editors access to publish their own posts.
Media officer / NomadIT
NomadIT are happy to manage the publishing and editing of content as we are currently doing.
We we would also be more than happy to share resources for how EASA could manage content themselves, and we already have very useful resources for how to do so – for which we have received great feedback from other clients.
We recommend that EASA makes use of designated Network editors where possible. These editors will create and edit content for their respective networks. Below follows a suggestion of how this can be done. This framework can also be used for designated editors for other sections of the website, such as “Policy and Letters” or “Publications”.
Network editors restricted to their Networks
Let editor for a nework, ie Anthromob only edit and create posts and pages in “Anthromob” category
– Publishpress does this for $79/year. Has a useful checklist to see that everything is in place before publishing (ie excerpt and featured image)- Posts can be set to pending, as in pending review by site admin before publishing. This will be useful in several scenarios, ie a) general quality and relevance control, b) adding another category “news” to a post, so it will show display in news widgets (ie home page) as well as Anthromob news. c) the new posts is about an event – site admin will then create an event in Events calendar as a follow-up task.
Social Media Feeds
Where there is an active social media channel for a Conference, Network, Journal, this can be pulled into any relevant page, to auto-create dynamic content.
RSS Feed
If the journal or book series, has a rss feed, this can be embedded into the website. The same goes for any netwrok-related publication with a rss feed.
-
Google Analytics Sep 2021 – Jan 2023
Cookie-script since Sep 2021
Cookie script installed 2021-09-22 – so stats are taken from that point, as it will affect users that they can opt out of GA cookies.
It also affects how many users are counted as New users – as the cookiescript reloads upon accepting cookies – something to look at? I have set it to reload because the cookie decision does not seem to be acted upon unless reload.
SENDY Campaigns
The campaigns in Sendy are mostly tracked in GA, apart from the odd campaign where the field for Query string is empty – seems to happen for EASA general News mostly so this process should be reviewed.
Campaigns are tracked for longer in Google, hence higher numbers. IE. EASA2022 Online access email campaign (sent July 2022) still gets 10 hits in Jan 2023 – this is not tracked by Sendy.
Idea: If this email campaign “EASA2022 Online access“ l is still being visited in Jan 2022 because people are looking for Online access to conference abstracts, then we could make these easier accessible over the website?
RECOMMENDATION: Review how sendy emails are sent as query string sometimes missing
Recommendation: give query string / campaign title / web page same words as difficult to identify sendy campaign in GA otherwise.
RECOMMENDATION: always feature the last conference somewhere prominent with the links to the programme and a one-line explanation of what they kind find, how to find it?
BROWSERS AND DEVICES
24% are viewing on mobile – less that other sites.
AM: 7% HDCA 23%, RAI 43%, , DSA 29%, EASST 22%.Comparing number of users of EASA to other sites
Compare EASA 0921-0122 / Current Members: 2478 / Website users: 459,016
Compare EASST: 0921-0122 / Current Members: 843 / Website users: 94,861
DSA / Current Members: 928 / Website users: 120,938
RAI / Current Members: 2016 / Website users: 32,102
IAI / Website users: 18,430
HDCA: Website users: 109,715
AM Website users: 62,098POPULAR PAGES EXCLUDING CONFERENCE PAGES
/publications/policy/why_en LANDING/EXIT PAGE front page
/conferences/ LANDING/EXIT PAGE menu link
/membership/ LANDING/EXIT PAGE tool menu
/networks/ menu link
/journal/ front page
/about/ menu link
/publications/
/easa/membershipform.php5
/networks/anthromob/
/networks/media/eseminars
/networks/app_anth/
/directory
/networks/agenet/RECOMMENDATION:
- Now: Check the 3 most popular pages for errors etc, outdated content, layout etc
- Memb and Conf must be direct links in menu/on page. https://easaonline.org/membership/ https://easaonline.org/conferences/
- Check acquisition for memb and conf – what drives traffic to these two pages, as in “what are people looking for?” Could it be accessible on the home page?
- Why anthropology Matters needs at least one featured image and should continue to be featured one home page
- “Why Anthro … “ popular not only because of external links but also because it is prominent on the desktop home page?
- We need to ask EASA what other resources they want to feature like this.
https://easaonline.org//publications/policy/why_en - Join EASA should be button on home page
- Networks homepages with (photos / logos) easily clickable, recognisable on second click, also at the bottom of home page. Or all pages? Or just network pages?
PROMINENCE VS POPULARITY – CASE STUDY
A note about statements and letters: prominence vs popularity.
Comparing these two:
1. https://easaonline.org//publications/policy/why_en
2. https://easaonline.org/outputs/support/ababrazil.shtml- 360 hits in the last `18 days.
- 34 hits.
Both have max prominence on the home page. Something to consider.
Orgs like EASA and IUAES place a lot of importance on these political statements. I would suggest from looking at the stats, that placing the statements prominently on the home page may not have intended impact. How can these statements be disseminated in a more effective way? Direct posting in Social Media? Again,. What is the goal. Image? Impact? It would be useful for us to know more about the intention.
NEWS PAGES – DO GET TRAFFIC on other sites?
I recommend not to publish content on a page “News” Blog” “Insights” but only publish news on the home page. If a site is well structured, then all these news items will belong under one of the main categories / 1st level menu links and can be retrieved there when no longer news.
Out of the similar websites we run: Sief, RAI, EASST, HDCA, CESS, only 2 have News pages:
https://www.devstud.org.uk/news-insights/ less than 1% of traffic, no 21 in page ranking popularity
https://hd-ca.org/news ca 35% of traffic, no 31 in page ranking.GOAL AND FOCUS
What does EASA want to achieve with their website? Increased membership? More impact? Sell anthropology? Look modern and interesting? What content do they want to drive traffic to, and why?
WHICH SEARCH TERMS and RESULTS BRINGS TRAFFIC?
Most searches which bring users to the site are to do with the latest conference:
EAS2022, Easa belfast, EASA conference etc EASA’s latest conference is first hit on search terms “EASA 2022” and “EASA Belfast”.RECOMMENDATION: Make latest conference with links to programme a direct link permanent link in menu and/or homepage above fold.
Google searches which drive traffic
(these stats are short term as I have just set them up):
ugo fabietti
anthropology of social media
easa conference
collaborative research anthropology
anthropology and social media
antart
easa temple
amce -
Discussion on Navigation Labels
Terms for navigation based on Google Analytics, predictability, brevity and specificity. Explaining why some terms are not useful or descriptive.
“Publications”
Using generic term Publications (denoting print publications, or at least publications with issn/isbn) as 1st level for second level SA/AS, Book series, Reports and Newsletter. Publications is descriptive and predictable, it is where users expect to find content such as Journal and Books.
“EASA Conference”
Given that conferences have such a huge and specific interest, “EASA Conference” should be separate in the menu. Events is a very different term and we think users are familiar with the distinction between the organisation’s Conferences and other Events – non-org, org network, org webinars.
Even if it makes the label longer, giving the full label “EASA Conference” makes it very clear for users and SEO what is is about and shows the difference between this label and “Events”.
“Letters and Statements”
If EASA wants to highlight the material published by the Execs, we recommend:
A. to have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.B. Have a menu item “Letters and Statements”
C. Both.
Rejected navigation labels
- Social Anthropology / EASA book series
This label is too long for the mobile screen, and would make the menu too wide on a desktop. We suggest to move this to under navigation label Publications, as seen above. When there is a new title book series or a new issue of the journal this can feature in the news widget on the home page, as well on Book series and Journal pages.
- Executive
We recommend against “Executive” as a menu term and also against this grouping of About content and output content. “Executive” does not describe what the section is about. Newsletter editorials belong in the newsletter. Also, at the moment all the info about execs reside predictably under “About”, if we move it to a new place “Executive”. we are going against convention and therefore users will not find content where they expect to find it. It is not useful to contain both output content (editorials, statements, letters, policy) which users expect to find elsewhere and information about Execs, which users expect to find under “About”. We could have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.
- Blog/News Feed
Few website now use “Blog or News” in the nav menu – but rather feature news on the home page. This makes the home page appear dynamic, and drives traffic to the news items. NomadIT currently only maintain 2 website with News pages – stats show that these pages are ranked low in hits and get less than 1% of the traffic. So our recommendation is to not take up space in the menu with “News” and not hide content on a News page.
-
Events calendar
How events can be displayed in calendar format, based on date or category, with photos of venue. Integrated wtih other calendars or Eventbrite.
Events can be published using the Events calendar Plugin
. The Free version does not have a short widget (to display events based on dates, category (ie network) or type (ie virtual).
For example. network events could benefit from being published and displayed by category, ie “AnthroMob Events” and then auto listed on the Network’s home page.
Events calendar $99/year. Contains advanced widgets, additional views, custom fields (ie for Network events, EASA conferences, webinars) recurring events.
Events calendar integrations
Eventsbrite $89/year (auto-posting of events to website, sell tickets website. Some networks use Eventbrite (ie Precanthro) – and for these we can integrate Events Calendar with Eventbrite, and even sell tickets from the auto-posting of events.
Virtual Events $69/year Host meeting and events from Zoom, Webex, Google Meet, and Microsoft Teams meetings, stream from Facebook Live and YouTube, and display meeting links on your calendar.
Events Tickets $89/ Sell Tickets and Manage Registration on WordPress. Allows for only showing live streams to people who have rsvp’s or paid – integration with Virtual Events.
Event Aggregator : $89/ fill your calendar with events from Meetup, Eventbrite, iCal, Google Calendar, and more. -
Sitemap Current Site
This page contains a list of all the existing web pages on EASA site Each list item is linked to the page on the live site.
In root folder
About
- agm
- Elections
- https://easaonline.org/about/elections/call_for_candidates.shtml
- https://easaonline.org/about/elections/candidates.shtml
- https://easaonline.org/about/elections/candidates2017.shtml
- https://easaonline.org/about/elections/candidates2019.shtml
- https://easaonline.org/about/elections/candidates2021.shtml
- https://easaonline.org/about/elections/results_2007.shtml
- https://easaonline.org/about/elections/results_2009.shtml
- https://easaonline.org/about/elections/results_2011.shtml
- https://easaonline.org/about/elections/results_2013.shtml
- https://easaonline.org/about/elections/results_2015.shtml
- https://easaonline.org/about/elections/results_2017.shtml
- https://easaonline.org/about/elections/results_2019.shtml
- https://easaonline.org/about/elections/results_2021.shtml
- https://easaonline.org/about/elections/results_2023.shtml
- https://easaonline.org/about/cons.shtml
- https://easaonline.org/about/founmemb.shtml
- https://easaonline.org/about/history.shtml
- https://easaonline.org/about/honomemb.shtml
- https://easaonline.org/about/index.shtml
- https://easaonline.org/about/oldcons.shtml
- https://easaonline.org/about/oldcons_pre10.shtml
- https://easaonline.org/about/oldcons_pre14.shtml
- https://easaonline.org/about/oldcons_pre16.shtml
- https://easaonline.org/about/onlinevotes.shtml
- https://easaonline.org/about/previousexec.shtml
- https://easaonline.org/about/stat.shtml
Resources
Agm2017
Book series
DOIs
Journal
Publications
- policy:
- support:
- https://easaonline.org/publications/support/ababrazil.shtml
- https://easaonline.org/publications/support/adelkhah.shtml
- https://easaonline.org/publications/support/blm.shtml
- https://easaonline.org/publications/support/brazilsocsci.shtml
- https://easaonline.org/publications/support/galway.shtml
- https://easaonline.org/publications/support/has.shtml
- https://easaonline.org/publications/support/index.shtml
- https://easaonline.org/publications/support/iran.shtml
- https://easaonline.org/publications/support/isawiya.shtml
- https://easaonline.org/publications/support/phdstipex.shtml
- https://easaonline.org/publications/support/refugees.shtml
- https://easaonline.org/publications/support/ukraine0222.shtml
- https://easaonline.org/publications/guidelines.shtml
- https://easaonline.org/publications/index.shtml
- https://easaonline.org/publications/mkfilmaward.shtml
- https://easaonline.org/publications/precarityrep.shtml
- https://easaonline.org/publications/sexualharassment.shtml
Membership
Obituaries
Conferences
- https://easaonline.org/conferences/guidelines.shtml
- https://easaonline.org/conferences/index.shtml
- easa1990
- easa1992
- easa1994
- easa1996
- easa1998
- easa2000
- easa2002
- easa2004
- easa2006
- easa2008
- easa2010
- easa2012
- easa2014
- https://easaonline.org/conferences/easa2014/amce.shtml
- https://easaonline.org/conferences/easa2014/events.shtml
- https://easaonline.org/conferences/easa2014/films.shtml
- https://easaonline.org/conferences/easa2014/index.shtml
- https://easaonline.org/conferences/easa2014/theme.shtml
- https://easaonline.org/conferences/easa2014/timetable.shtml
- easa2016
- https://easaonline.org/conferences/easa2016/events.shtml
- https://easaonline.org/conferences/easa2016/films.shtml
- https://easaonline.org/conferences/easa2016/index.shtml
- https://easaonline.org/conferences/easa2016/labs.shtml
- https://easaonline.org/conferences/easa2016/theme.shtml
- https://easaonline.org/conferences/easa2016/timetable.shtml
- easa2020
- https://easaonline.org/conferences/easa2020/about_Lisbon.shtml
- https://easaonline.org/conferences/easa2020/antart.shtml
- https://easaonline.org/conferences/easa2020/behindthescenes.shtml
- https://easaonline.org/conferences/easa2020/film.shtml
- https://easaonline.org/conferences/easa2020/film-page-with-text.shtml
- https://easaonline.org/conferences/easa2020/index.shtml
- https://easaonline.org/conferences/easa2020/keynotes.shtml
- https://easaonline.org/conferences/easa2020/panels.shtml
- https://easaonline.org/conferences/easa2020/theme.shtml
- easa2022
- https://easaonline.org/conferences/easa2022/cff.shtml
- https://easaonline.org/conferences/easa2022/cfl.shtml
- https://easaonline.org/conferences/easa2022/cfp.shtml
- https://easaonline.org/conferences/easa2022/cfpan.shtml
- https://easaonline.org/conferences/easa2022/chat.shtml
- https://easaonline.org/conferences/easa2022/exhibit.shtml
- https://easaonline.org/conferences/easa2022/film.shtml
- https://easaonline.org/conferences/easa2022/film-page-with-text.shtml
- https://easaonline.org/conferences/easa2022/funding.shtml
- https://easaonline.org/conferences/easa2022/hybrid.shtml
- https://easaonline.org/conferences/easa2022/index.shtml
- https://easaonline.org/conferences/easa2022/info.shtml
- https://easaonline.org/conferences/easa2022/lcr.shtml
- https://easaonline.org/conferences/easa2022/networking.shtml
- https://easaonline.org/conferences/easa2022/programme.shtml
- https://easaonline.org/conferences/easa2022/registration.shtml
- https://easaonline.org/conferences/easa2022/theme.shtml
- https://easaonline.org/conferences/easa2022/travel.shtml
- https://easaonline.org/conferences/easa2022/visa.shtml
- https://easaonline.org/conferences/easa2022/zooms.shtml
- pay
- easa2020
Networks
- africanist
- agenet:
- ags:
- https://easaonline.org/networks/ags/argj-programme.shtml
- https://easaonline.org/networks/ags/argj-workshop.shtml
- https://easaonline.org/networks/agsevents.shtml
- https://easaonline.org/networks/ags/index.shtml
- https://easaonline.org/networks/ags/is-gender-dangerous.shtml
- https://easaonline.org/networks/ags/programme.shtml
- ahn:
- ahn:
- amce:
- https://easaonline.org/networks/amce/archive.shtml
- https://easaonline.org/networks/amce/book_series.shtml
- https://easaonline.org/networks/amce/feed.php
- https://easaonline.org/networks/amce/film.shtml
- https://easaonline.org/networks/amce/index.shtml
- https://easaonline.org/networks/amce/mailbox-message.php
- https://easaonline.org/networks/amce/mailbox-widget
- https://easaonline.org/networks/amce/mailbox_list_sidebar.php
- https://easaonline.org/networks/amce/partners.shtml
- antart:
- https://easaonline.org/networks/antart/antartfieldworks.shtml
- https://easaonline.org/networks/antart/events.shtml
- https://easaonline.org/networks/antart/index.shtml
- https://easaonline.org/networks/antart/links.shtml
- https://easaonline.org/networks/antart/members.shtml
- https://easaonline.org/networks/antart/publications.shtml
- anthrocrime:
- anthrofa:
- anthromob:
- https://easaonline.org/networks/anthromob/events
- https://easaonline.org/networks/anthromob/feed.php
- https://easaonline.org/networks/anthromob/mailbox-message.php
- https://easaonline.org/networks/anthromob/mailbox-widget
- https://easaonline.org/networks/anthromob/mailbox_list_sidebar.php
- https://easaonline.org/networks/anthromob/publications.shtml
- anthrostate:
- aol:
- app_anth:
- https://easaonline.org/networks/app_anth/events.shtml
- https://easaonline.org/networks/app_anth/index.shtml
- https://easaonline.org/networks/app_anth/mailing_list.shtml
- https://easaonline.org/networks/app_anth/organisation.shtml
- https://easaonline.org/networks/app_anth/publications.shtml
- https://easaonline.org/networks/app_anth/wwna.shtml
- https://easaonline.org/networks/app_anth/wwna18.shtml
- https://easaonline.org/networks/app_anth/wwna19.shtml
- https://easaonline.org/networks/app_anth/wwna_sat.shtml
- are:
- colleex:
- confinementnet:
- csp:
- dican:
- ean:
- https://easaonline.org/networks/ean/events.shtml
- https://easaonline.org/networks/ean/index.shtml
- https://easaonline.org/networks/ean/members.shtml
- economy:
- elan:
- enpa:
- enqa:
- https://easaonline.org/networks/enqa/award.shtml
- https://easaonline.org/networks/enqa/bibliography.shtml
- https://easaonline.org/networks/enqa/board_elections_2018.shtml
- https://easaonline.org/networks/enqa/events.shtml
- https://easaonline.org/networks/enqa/index.shtml
- https://easaonline.org/networks/enqa/past_events
- https://easaonline.org/networks/enqa/publications.shtml
- https://easaonline.org/networks/enqa/timetable.shtml
- enviroant:
- ethics:
- europ:
- https://easaonline.org/networks/europ/bookseri.shtml
- https://easaonline.org/networks/europ/comm.shtml
- https://easaonline.org/networks/europ/events.shtml
- https://easaonline.org/networks/europ/index.shtml
- https://easaonline.org/networks/europ/links.shtml
- https://easaonline.org/networks/europ/members.shtml
- https://easaonline.org/networks/europ/prahova-workshop.shtml
- fan:
- food:
- https://easaonline.org/networks/food/1st-award.shtml
- https://easaonline.org/networks/food/2nd-award.shtml
- https://easaonline.org/networks/food/3rd-award.shtml
- https://easaonline.org/networks/food/award.shtml
- https://easaonline.org/networks/food/convenor_election.shtml
- https://easaonline.org/networks/food/events.shtml
- https://easaonline.org/networks/food/index.shtml
- https://easaonline.org/networks/food/members.shtml
- hoan:
- holb:
- law:
- lawnet:
- mac:
- media:
- medical:
- https://easaonline.org/networks/medical/board.shtml
- events
- https://easaonline.org/networks/medical/events.shtml
- https://easaonline.org/networks/medical/index.shtml
- https://easaonline.org/networks/medical/links.shtml
- https://easaonline.org/networks/medical/mailinglist.shtml
- https://easaonline.org/networks/medical/mays.shtml
- https://easaonline.org/networks/medical/reg_net.shtml
- https://easaonline.org/networks/medical/specint.shtml
- https://easaonline.org/networks/medical/wgthp.shtml
- mednet:
- https://easaonline.org/networks/mednet/arch.shtml
- https://easaonline.org/networks/mednet/arch210313.shtml
- https://easaonline.org/networks/mednet/events.shtml
- https://easaonline.org/networks/mednet/index.shtml
- https://easaonline.org/networks/mednet/memb.shtml
- https://easaonline.org/networks/mednet/news.shtml
- https://easaonline.org/networks/mednet/publications.shtml
- ncat:
- net:
- pacsa:
- https://easaonline.org/networks/pacsa/aboutus.shtml
- https://easaonline.org/networks/pacsa/events.shtml
- https://easaonline.org/networks/pacsa/images
- https://easaonline.org/networks/pacsa/index.shtml
- https://easaonline.org/networks/pacsa/links.shtml
- https://easaonline.org/networks/pacsa/pay.shtml
- https://easaonline.org/networks/pacsa/pay_canc.shtml
- https://easaonline.org/networks/pacsa/pay_thx.shtml
- https://easaonline.org/networks/pacsa/publications.shtml
- pilnet:
- religion:
- scn:
- security:
- tax:
- teaching:
- https://easaonline.org/networks/teaching/background.shtml
- https://easaonline.org/networks/teaching/events.shtml
- https://easaonline.org/networks/teaching/index.shtml
- https://easaonline.org/networks/teaching/publications.shtml
- https://easaonline.org/networks/teaching/resources.shtml
- https://easaonline.org/networks/teaching/webinars
- urban:
- vaneasa:
- Interest-groups
- https://easaonline.org/networks/vaneasa/activities.shtml
- https://easaonline.org/networks/vaneasa/committee.shtml
- https://easaonline.org/networks/vaneasa/feed.php
- https://easaonline.org/networks/vaneasa/festivals.shtml
- https://easaonline.org/networks/vaneasa/flags
- https://easaonline.org/networks/vaneasa/index.shtml
- https://easaonline.org/networks/vaneasa/mailbox-message.php
- https://easaonline.org/networks/vaneasa/mailbox-widget
- https://easaonline.org/networks/vaneasa/mailbox_list_sidebar.php
- https://easaonline.org/networks/vaneasa/mailinglistfeed.shtml
- teaching
- youth:
- https://easaonline.org/networks/youth/events.shtml
- https://easaonline.org/networks/youth/index.shtml
- https://easaonline.org/networks/youth/publications.shtml
- mining:
- movement:
- multimodal:
- mwn:
- naoh:
Newsletter
- 59-0413
- https://easaonline.org/newsletter/59-0413/book_series.shtml
- https://easaonline.org/newsletter/59-0413/election_results.shtml
- https://easaonline.org/newsletter/59-0413/index.shtml
- https://easaonline.org/newsletter/59-0413/networks.shtml
- https://easaonline.org/newsletter/59-0413/other.shtml
- https://easaonline.org/newsletter/59-0413/president.shtml
- https://easaonline.org/newsletter/59-0413/series_ed.shtml
- https://easaonline.org/newsletter/59-0413/webinar.shtml
- 60-0913
- https://easaonline.org/newsletter/60-0913/book_series.shtml
- https://easaonline.org/newsletter/60-0913/easa2014.shtml
- https://easaonline.org/newsletter/60-0913/index.shtml
- https://easaonline.org/newsletter/60-0913/networks.shtml
- https://easaonline.org/newsletter/60-0913/president.shtml
- https://easaonline.org/newsletter/60-0913/webinar.shtml
- 61-0114
- https://easaonline.org/newsletter/61-0114/book_series.shtml
- https://easaonline.org/newsletter/61-0114/conferences.shtml
- https://easaonline.org/newsletter/61-0114/index.shtml
- https://easaonline.org/newsletter/61-0114/networks.shtml
- https://easaonline.org/newsletter/61-0114/president.shtml
- https://easaonline.org/newsletter/61-0114/sa.shtml
- https://easaonline.org/newsletter/61-0114/subs.shtml
- https://easaonline.org/newsletter/61-0114/wcaa.shtml
- 62-0714
- https://easaonline.org/newsletter/62-0714/agm.shtml
- https://easaonline.org/newsletter/62-0714/book_series.shtml
- https://easaonline.org/newsletter/62-0714/conferences.shtml
- https://easaonline.org/newsletter/62-0714/index.shtml
- https://easaonline.org/newsletter/62-0714/muhlfried.shtml
- https://easaonline.org/newsletter/62-0714/president.shtml
- 63-1014
- https://easaonline.org/newsletter/63-1014/agm.shtml
- https://easaonline.org/newsletter/63-1014/book_series_featured.shtml
- https://easaonline.org/newsletter/63-1014/conferences.shtml
- https://easaonline.org/newsletter/63-1014/election.shtml
- https://easaonline.org/newsletter/63-1014/index.shtml
- https://easaonline.org/newsletter/63-1014/members_forum.shtml
- https://easaonline.org/newsletter/63-1014/networks.shtml
- https://easaonline.org/newsletter/63-1014/panel.shtml
- https://easaonline.org/newsletter/63-1014/president.shtml
- https://easaonline.org/newsletter/63-1014/sos_anth.shtml
- https://easaonline.org/newsletter/63-1014/sos_anth_access.shtml
- https://easaonline.org/newsletter/63-1014/wcaa.shtmlnewsletter
- 64-0415
- https://easaonline.org/newsletter/64-0415/agm.shtml
- https://easaonline.org/newsletter/64-0415/book_series.shtml
- https://easaonline.org/newsletter/64-0415/book_series_featured.shtml
- https://easaonline.org/newsletter/64-0415/easa2016.shtml
- https://easaonline.org/newsletter/64-0415/election.shtml
- https://easaonline.org/newsletter/64-0415/email
- https://easaonline.org/newsletter/64-0415/forum.shtml
- https://easaonline.org/newsletter/64-0415/index.shtml
- https://easaonline.org/newsletter/64-0415/networks.shtml
- https://easaonline.org/newsletter/64-0415/president.shtml
- https://easaonline.org/newsletter/64-0415/schools.shtml
- 65-1115
- https://easaonline.org/newsletter/65-1115/book_series.shtml
- https://easaonline.org/newsletter/65-1115/easa2016.shtml
- https://easaonline.org/newsletter/65-1115/easa2018.shtml
- https://easaonline.org/newsletter/65-1115/index.shtml
- https://easaonline.org/newsletter/65-1115/making_anthro_matter.shtml
- https://easaonline.org/newsletter/65-1115/networks.shtml
- https://easaonline.org/newsletter/65-1115/other.shtml
- https://easaonline.org/newsletter/65-1115/president.shtml
- https://easaonline.org/newsletter/65-1115/socanth_app.shtml
- https://easaonline.org/newsletter/65-1115/voting_results.shtml
- 66-0516
- https://easaonline.org/newsletter/66-0516/barth.shtml
- https://easaonline.org/newsletter/66-0516/book_series.shtml
- https://easaonline.org/newsletter/66-0516/call_book_series.shtml
- https://easaonline.org/newsletter/66-0516/easa2018.shtml
- https://easaonline.org/newsletter/66-0516/index.shtml
- https://easaonline.org/newsletter/66-0516/networks.shtml
- https://easaonline.org/newsletter/66-0516/president.shtml
- 67-0716
- https://easaonline.org/newsletter/67-0716/agm.shtml
- https://easaonline.org/newsletter/67-0716/book_series.shtml
- https://easaonline.org/newsletter/67-0716/brexit.shtml
- https://easaonline.org/newsletter/67-0716/easa2016.shtml
- https://easaonline.org/newsletter/67-0716/index.shtml
- https://easaonline.org/newsletter/67-0716/networks.shtml
- https://easaonline.org/newsletter/67-0716/president.shtml
- 68-1016
- https://easaonline.org/newsletter/68-1016/book_series.shtml
- https://easaonline.org/newsletter/68-1016/conferences.shtml
- https://easaonline.org/newsletter/68-1016/easa2018.shtml
- https://easaonline.org/newsletter/68-1016/election.shtml
- https://easaonline.org/newsletter/68-1016/index.shtml
- https://easaonline.org/newsletter/68-1016/networks.shtml
- https://easaonline.org/newsletter/68-1016/president.shtml
- 69-0517
- https://easaonline.org/newsletter/69-0517/book_series.shtml
- https://easaonline.org/newsletter/69-0517/election.shtml
- https://easaonline.org/newsletter/69-0517/fabietti.shtml
- https://easaonline.org/newsletter/69-0517/index.shtml
- https://easaonline.org/newsletter/69-0517/journal.shtml
- https://easaonline.org/newsletter/69-0517/networks.shtml
- https://easaonline.org/newsletter/69-0517/president.shtml
- 70-1017
- 71-0118
- 72-0718
- 73-1018
- 74-0819
- https://easaonline.org/newsletter/74-0819/agm.shtml
- https://easaonline.org/newsletter/74-0819/berghahn25.shtml
- https://easaonline.org/newsletter/74-0819/execs.shtml
- https://easaonline.org/newsletter/74-0819/hau.shtml
- https://easaonline.org/newsletter/74-0819/index.shtml
- https://easaonline.org/newsletter/74-0819/journal.shtml
- https://easaonline.org/newsletter/74-0819/networks.shtml
- https://easaonline.org/newsletter/74-0819/obituary.shtml
- https://easaonline.org/newsletter/74-0819/precanthro.shtml
- https://easaonline.org/newsletter/74-0819/president.shtml
- 75-0120
- https://easaonline.org/newsletter/75-0120/agm.shtml
- https://easaonline.org/newsletter/75-0120/easa2022.shtml
- https://easaonline.org/newsletter/75-0120/exec.shtml
- https://easaonline.org/newsletter/75-0120/guidelines.shtml
- https://easaonline.org/newsletter/75-0120/index.shtml
- https://easaonline.org/newsletter/75-0120/president.shtml
- https://easaonline.org/newsletter/75-0120/website.shtml
- 76-0520
- https://easaonline.org/newsletter/76-0520/berghahn.shtml
- https://easaonline.org/newsletter76-0520//book-series.shtml
- https://easaonline.org/newsletter/76-0520/easa2022.shtml
- https://easaonline.org/newsletter/76-0520/europe-anthro-day.shtml
- https://easaonline.org/newsletter/76-0520/index.shtml
- https://easaonline.org/newsletter/76-0520/networks.shtml
- https://easaonline.org/newsletter/76-0520/president.shtml
- 77-1120
- https://easaonline.org/newsletter/77-1120/berghahn.shtml
- https://easaonline.org/newsletter/77-1120/code-of-conduct.shtml
- https://easaonline.org/newsletter/77-1120/easa2020.shtml
- https://easaonline.org/newsletter/77-1120/elections.shtml
- https://easaonline.org/newsletter/77-1120/index.shtml
- https://easaonline.org/newsletter/77-1120/networks.shtml
- https://easaonline.org/newsletter/77-1120/obituary.shtml
- https://easaonline.org/newsletter/77-1120/president.shtml
- https://easaonline.org/newsletter/77-1120/raw.html
- https://easaonline.org/newsletter/77-1120/webinar-series.shtml
- 78-0321
- https://easaonline.org/newsletter/78-0321/call.shtml
- https://easaonline.org/newsletter/78-0321/committee.shtml
- https://easaonline.org/newsletter/78-0321/index.shtml
- https://easaonline.org/newsletter/78-0321/networks.shtml
- https://easaonline.org/newsletter/78-0321/precanthro.shtml
- https://easaonline.org/newsletter/78-0321/president.shtml
- https://easaonline.org/newsletter/78-0321/sa-as.shtml
- 79-1021
- https://easaonline.org/newsletter/79-1021/execs.shtml
- https://easaonline.org/newsletter/79-1021/guidelines.shtml
- https://easaonline.org/newsletter/79-1021/index.shtml
- https://easaonline.org/newsletter/79-1021/integrity-committee.shtml
- https://easaonline.org/newsletter/79-1021/ise.shtml
- https://easaonline.org/newsletter/79-1021/networks.shtml
- https://easaonline.org/newsletter/79-1021/precanthro.shtml
- https://easaonline.org/newsletter/79-1021/president.shtml
- https://easaonline.org/newsletter/79-1021/webinars.shtml
- https://easaonline.org/newsletter/79-1021/website.shtml
- 80-0122
- https://easaonline.org/newsletter/80-0122/easa2022.shtml
- https://easaonline.org/newsletter/80-0122/easa2024.shtml
- https://easaonline.org/newsletter/80-0122/index.shtml
- https://easaonline.org/newsletter/80-0122/president.shtml
- https://easaonline.org/newsletter/80-0122/sa-as.shtml
- https://easaonline.org/newsletter/80-0122/subscribe-to-open.shtml
- https://easaonline.org/newsletter/80-0122/webinars.shtml
- 81-0722
- 82-1122
- https://easaonline.org/newsletter/82-1122/index.shtml
- https://easaonline.org/newsletter/82-1122/item1.shtml
- https://easaonline.org/newsletter/82-1122/item2.shtml
- https://easaonline.org/newsletter/82-1122/item3.shtml
- https://easaonline.org/newsletter/82-1122/item4.shtml
- https://easaonline.org/newsletter/82-1122/item5.shtml
-
EASA Structure
Suggested navigation labels and structuring of content. Emphasis on specific content rather than generic terms. Using data from Google Analytics (GA) and best practice for User Experience (UX).
Original brief
In the Website design brief this navigation structure was suggested:
- About
- Networks
- Social Anthropology / EASA book series
- Events
- Executive
- Blog/News Feed.
In addition, it was pointed out that the current site has a restructuring of publications and webinars into the nav label “Outputs“, and that this may be incorporated in the new design.
Proposed navigation
Main menu:
- About 6
- EASA Conference 2
- Networks 5
- Directory of Members 12
- Publications 7
- Events
- Policy and Letters
Tool menu:
- Join 3
- Login
- Search
(GA page ranking)
Principles for navigation menus
While it may be helpful for an organisation or a designer to create navigation labels based on formats (ie Videos) or generic terms (ie Outputs), this is not helpful for users or search engines. In our recommendations we have followed these principles:
1. Navigation labels should be as specific and descriptive as possible. users visiting our websites are usually looking for something specific, such as a conference paper, a report, how to join etc
2. Generic terms are not useful for SEO. No one is searching for “news” or “services,” so these labels don’t help your rankings.
3. The navigation bar is a key place to indicate relevance to search engines.
4. The nav menu should be short, max 6-7 items.
The first 3 principles collide with the last. Keeping it short but at the same time including everything, means we have to be somewhat generic.
Popular pages on the current site
In this suggestions we have used and in-depth analysis of EASA’s Google Analytics account from Sep 2021 to date. This date range was chosen because of changes to GDPR cookie declaration which make it necessary for users to actively opt in to being tracked by Google Analytics.
The purpose of the analytics review was to determine how people use the site and therefore how we can make it easier for them to find what they are looking for on the new site.
Most popular: upcoming or latest EASA Conference
The latest conference, or future conference if upcoming soon, is by far the most popular section on our website. the traffic is driven by direct hits, by Google searches, by email campaigns and by NomadIT conferences.
A majority of users come to the site because they are looking for info on the individual conference.
Other pages
Excluding latest/future conference and EASA Home, these are the most popular pages:
The Mega Menu
Informed by the statistics above, and taking into account the principles for user friendly navigation, we recommend the use of a mega menu, where the users clicks on one of the nav labels to open a submenu which shows the content of the section.
- Adding popular terms EASA conference and Directory of Members (“Directory” is too vague)
- Rejecting generic terms “Executive” “News” “Outputs” (see Discussion on Navigation labels)
- Using the page ranking from Google Analytics to decide the order of items
- Using generic terms for the other labels, but being specific on the second level, when the user clicks to expand (see further down)
Mega menu showing suggested navigation labels
Tool Menu
The Membership page and membership form are frequently visited, so we recommend a join button in the tool menu on every page, along with Log in and Search.
Mega menu expanded for each link
Below follows a suggestion of how each first level navigation menu item can be expanded in the mega menu.
1. About
Original brief stated: static page(s) with information taken from current site
Suggestion: The current menu is tidy but we suggest to favor the current committee and honorary members, last AGM and last election rather than list everything down to elections and AGMs over 10 years ago in the menu. Clicking on the name of a current member will take the user to this member’s profile.
EASA EXECUTIVE COMMITTEE 2023-2024
- Hege Høyer Leivestad (University of Oslo)
- Roger Sansi Roca (University of Barcelona)
- Dominic Bryan (Queen’s University)
- Cecilia Paradiso (Aix-Marseille Université)
- Andreas Streinzer (University St. Gallen)
- Jonas Tinius (Saarland University)
Jolynna Sinanan (University of Manchester) - Giovanna Guslini (Formerly of the Italian Ministry of Education, University and Research)
- Peter Schweitzer (University of Vienna)
- EASA EXECS from 1997-2021
Honorary Members
- About Honorary Membership
- Present Honorary Members
- Johannes Fabian
- Jean-Claude Galey
- Ulf Hannerz
- Kirsten Hastrup
- Shahram Khosravi
- Adam Kuper
- João de Pina-Cabral
- Verena Stolcke
- Marilyn Strathern
- Late Honorary Members
EASA AGM
- 2022 AGM
1. Welcome
2. Minutes of previous AGM held in Lisboa (online)
3. Annual Reports and Accounts: President, Secretary, Treasurer, Journal, Book editor, Networks, Media, communication and membership, Precanthro
Lobbying, Emerging issues, Ethics & Integrity Committee,
4. Any other business/ requests by members
5. Announcements: EASA2024- Previous AGMs
Goals and Activities
Founding members
History
Constitution
Elections
2. EASA conference
Latest conference: EASA2022
- Home
- Programme
- Theme
- Film
- etc
Future Conference EASA2024
Previous EASA conferences
EASA2020: 16th EASA biennial conference
New anthropological horizons in and beyond Europe Lisbon, VirtualEASA2018 15th EASA Biennial Conference
Staying, Moving, Settling Stockholm, SwedenEASA2016 14th EASA Biennial Conference Anthropological legacies and human futures Milan, Italy
EASA2014 13th EASA Biennial Conference Collaboration, Intimacy & Revolution – innovation and continuity in an interconnected world Tallinn, Estonia
EASA2012 12th EASA Biennial Conference
Uncertainty and disquiet Nanterre, FranceEASA2010 11th EASA Biennial Conference
Crisis and imagination
Maynooth, Ireland
EASA2008, 10th EASA Conference
Experiencisng Diversity and Mutuality
Ljubljana, Slovenia
EASA2006, 9th EASA Conference
Europe and the World
Bristol, UKEASA2004, 8th EASA Conference
Face-to-Face: Connecting Distance and Proximity
Vienna, AustriaEASA2002, 7th EASA Conference
Engaging the World: Theoretical, Methodological and Political Challenges for a 21st Century Anthropology
Copenhagen, Denmark
EASA2000, 6th EASA Conference
Crossing Categorical Boundaries: Religion as Politics | Politics as Religion
Krakow, Poland
EASA1998, 5th EASA Conference
The Politics of Anthropology: Conditions for Thought and Practice
Frankfurt, Germany
EASA1996, 4th EASA Conference
Culture and Economy: Conflicting Interests, Divided Loyalties
Barcelona, Spain
EASA1994, 3rd EASA Conference
Perspectives on Moralities, Knowledge and Power
Oslo, Norway
EASA1992, 2nd EASA Conference
Social Anthropology in a Changing World
Prague, Czech Republic
EASA1990, 1st EASA Conference
Anthropology and Europe
Coimbra , Portugal3. Networks
Africanist
Age and Generations Network (AGENET)
Anthropology and the Arts (AntArt)
Anthropology and Mobility (AnthroMob)
Anthropology and Social Movements
Anthropology of Children and Youth
Anthropology of Crime and Criminalisation (AnthroCrime)
Anthropology of Confinement
Anthropology of Economy (AOE)
Anthropology of Fascisms (ANTHROFA)
Anthropology of Food
Anthropology of Gender and Sexuality (NAGS)
Anthropology of History (NAoH)
Anthropology of Humanitarianism (AHN)
Anthropology of Labour
Anthropology of Law, Rights and Governance (LawNet)Anthropology of Mining
Anthropology of Race and Ethnicity (ARE)
Anthropology of Tax (TAX)
Anthropology of Religion
Anthropology of Security (ASN)
Anthropologies of the State (Anthrostate)
Anthropology of the Middle East and Central Eurasia (AMCE)
Applied Anthropology
Collaboratory for Ethnographic Experimentation #Colleex
Contemporary ‘Spiritual’ Practices (CSP)
Disaster and Crisis Anthropology Network (Dican)
Energy Anthropology Network (EAN)
Environment and anthropology network (Enviroant)
Europeanist (EuroNet)
European Network for Queer Anthropology (ENQA)European Network for Psychological Anthropology (ENPA)
Future Anthropologies Network (FAN)
History of Anthropology Network (HOAN)
Humans and Other Living Beings (HOLB)
Linguistic Anthropology (ELAN)
Media Anthropology
Medical Anthropology (MAE)
Medical Anthropology Young Scholars (MAYS)
Mediterraneanist (MedNet)
Multimodal Ethnography Network (MULTIMODAL)
Muslim Worlds Network (MWN)
Network for Contemporary Anthropological Theory (NCAT)
Peace and conflict studies in anthropology (PACSA)
Pilgrimage Studies Network (PILNET)
Sacral Healing and Communication
Teaching Anthropology (TAN)
Urban Anthropology (UrbAn)
Visual Anthropology (VANEASA)Join a network
Networks funding
Create a new network
Network rules
Networks liaison
4. Directory of Members
Contains: link to to Directory
5. Publications
Mega menu showing suggested navigation labels for Publications, option A
EASA Book series
- About the series
- Latest titles
- Editors
- Discount
Newsletter
- No 82 November 2022
- No 81 July 2022
- No 80 Winter 2022
- No 70 October 2022
- No XX Month YYYY
- No XX Month YYYY
- No XX Month YYYY
- No XX Month YYYY
Social Anthropology / Anthropologie Sociale
- Online First
- Volume: 30 (2022)
- Volume: 29 (2021)
- Volume: 28 (2020)
Reports
The anthropological career in Europe: a summary of findings and recommendations
Mega menu showing suggested navigation labels for Publications, option B (more specific and content oriented)
EASA Book series
- About the series
- Latest titles:
Tošić, Jelena and Streinzer, Andreas (ed.) 2022. Ethnographies Of Deservingness: Unpacking Ideologies of Distribution and InequalityDelgado Rosa, Frederico and Vermeulen, Han F. (ed) 2022. Ethnographers Before Malinowski: Pioneers of Anthropological Fieldwork, 1870-1922Balkenhol, Markus 2021. Tracing Slavery: The Politics of Atlantic Memory in The Netherlands.
Loloum, Tristan; Abram, Simone and Ortar, Nathalie (ed.) 2021. Ethnographies of Power: A Political Anthropology of Energy.Ferrero, Laura; Quagliariello, Chiara and Vargas, Ana Cristina (ed.) 2021. Embodying Borders: A Migrant’s Right to Health, Universal Rights and Local Policies.EASA Newsletter
- All EASA Newsletters
- No 82 November 2022:
President’s Letter
Overview of the first hybrid EASA conference in Belfast, July 2022
Ethnology and Anthropology Returns
EASA Mantas Kvedaravicius film award and 2022 film prize
EASA elections- call for candidates
- No XX Month YYYY:
- No XX Month YYYY:
- No XX Month YYYY:
Social Anthropology / Anthropologie Sociale
- About the Journal
- Latest issues:
Volume 30 (2022): Issue 4 (Dec 2022): Urgency and Imminence: the Politics of the Very Near FutureVolume 30 (2022): Issue 3 (Sep 2022): Evidencing Mass Crimes: Anthropologies of Forensic Expertise in Mass Grave ExhumationsVolume 30 (2022): Issue 2 (Jun 2022): Curious Utopias: Dreaming Big Again in the Twenty-first Century?Reports by EASA
The anthropological career in Europe: a summary of findings and recommendations
6. Events
This section of the megamenu could feature either a division into categories (Meetings, Network Events, Webinars, Other) or as seen below, the events calendar and then links to Events categories.
Upcoming Events
Events by Category
Webinars
Executive meetings
Network Events
Etc
7. Policy and Letters
Latest statements and letters from EASA Executive Committee
Jan 2023: EASA letter supporting Brazilian scholarly societies demand for accountability from the attackers of Brazilian democracy and their backers. Read more
Nov 2022: EASA letter supporting repatriation of human remains in Trinity College Dublin collection to Inishbofin, County Galway. Read more
All letters of support
Policy Papers
Why anthropology matters
- English
HTML
- French
- German
- Hungarian
- Spanish
- Czech
- Polish
- Norwegian
Guidelines
Collaborative research and authorship in anthropology:
EASA good practice guidelines