Terms for navigation based on Google Analytics, predictability, brevity and specificity. Explaining why some terms are not useful or descriptive.
“Publications”
Using generic term Publications (denoting print publications, or at least publications with issn/isbn) as 1st level for second level SA/AS, Book series, Reports and Newsletter. Publications is descriptive and predictable, it is where users expect to find content such as Journal and Books.
“EASA Conference”
Given that conferences have such a huge and specific interest, “EASA Conference” should be separate in the menu. Events is a very different term and we think users are familiar with the distinction between the organisation’s Conferences and other Events – non-org, org network, org webinars.
Even if it makes the label longer, giving the full label “EASA Conference” makes it very clear for users and SEO what is is about and shows the difference between this label and “Events”.
“Letters and Statements”
If EASA wants to highlight the material published by the Execs, we recommend:
A. to have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.
B. Have a menu item “Letters and Statements”
C. Both.
Rejected navigation labels
- Social Anthropology / EASA book series
This label is too long for the mobile screen, and would make the menu too wide on a desktop. We suggest to move this to under navigation label Publications, as seen above. When there is a new title book series or a new issue of the journal this can feature in the news widget on the home page, as well on Book series and Journal pages.
- Executive
We recommend against “Executive” as a menu term and also against this grouping of About content and output content. “Executive” does not describe what the section is about. Newsletter editorials belong in the newsletter. Also, at the moment all the info about execs reside predictably under “About”, if we move it to a new place “Executive”. we are going against convention and therefore users will not find content where they expect to find it. It is not useful to contain both output content (editorials, statements, letters, policy) which users expect to find elsewhere and information about Execs, which users expect to find under “About”. We could have a section on the home page called “News from Execs” or similar, which will bring in posts from other categories that fall under publications, ie reports, policy, letters and editorial. In this way, the structure remains tidy but the content is pulled out and highlighted. It will also bring in news content about Execs, such as the election results.
- Blog/News Feed
Few website now use “Blog or News” in the nav menu – but rather feature news on the home page. This makes the home page appear dynamic, and drives traffic to the news items. NomadIT currently only maintain 2 website with News pages – stats show that these pages are ranked low in hits and get less than 1% of the traffic. So our recommendation is to not take up space in the menu with “News” and not hide content on a News page.