Identify which keywords are relevant to EASA in general, use those terms on introductory pages, ie Home and About. Identify which terms are relevant to topical pages such as Networks – write introductions containing those terms.
- Define broad topics which are covered by EASA, such as Ethnology and Anthropology.
- Defines sets of keywords which belong to each topic.
- When creating menu labels, links, page/post introductions and excerpts, use these keywords.
- Perform a running analysis of how these terms are being used to direct Search Engine traffic to EASA.
Networks and other topical sections
Write introduction texts to each page, ie Network, which contains keywords related to this topic.
Example: Anthropology of Mining home page: “Resource extraction” “Minerals”.